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Course Overview
 - Slide for this section

Session 1

What is the Internet?

Internet vs other information resources

Finding a 'knowledge hub'

Search engines

- How they work
 - Comparing engines
- Using Top Three sites

Search strategies

Offline Assignment 1

Session 2

Evaluating information
Researching companies
Researching markets
Researching countries
Researching news
Search software
Offline Assignment 2

Using and Comparing the Top Three Search Engines

Top Search Engines Compared

People often ask us how come we know so much about a particular search engine.  The answer is embarrassingly simple: we read their 'Help' pages.  They don't tell you everything nowadays, but they tell you plenty and you can seriously improve your effectiveness as a searcher by simply knowing what a search engine is capable of.

Effective searchers don't rely on just one search engine, but rather, select from an arsenal of different weapons suited to the task at hand.

Here are some features to remember:
(To the tune of Lou Bega's Mambo No. 5)

Altavista for images,
Google's best for directory,
With Moreover you search the news,
And Dejanews opinion,
Northern Light has articles,
Profusion's for metasearch
AlltheWeb is fast, frill-free
A little of the lot will make you hot

Top Search Engines Compared

We will be concentrating on three search engines; Altavista, Google and Northern Light.

N.B. Yahoo and Altavista actually offer BOTH a search engine (index of the Web) as well as a hierarchical directory. Altavista's directory comes from the Looksmart Directory and Yahoo's search engine is Google.

Google

Main Features Search Syntax
Indexes using site 'popularity' Boolean AND default
Very fast "Search Engine Math" -
Reputation for good results Use + to include stop-words
Subject-directory for categorised searching Exact-phrase search using quotes
Directory results from Open Directory
Multi-language search
Domain restricted searching  
Read more about how to use Google

Altavista

Main Features Search Syntax
Search Web or Usenet (newsgroups) Natural language
Specialised searches available (e.g. Health, Entertainment) Boolean (Altavista Advanced ONLY)
Foreign language search and translation "Search Engine Math" (+ and -)
Directory results from the Looksmart Directory Searching by field (use of search term in the title, url, image, link, etc)
Related searches and related pages Wildcards (e.g. photon* for photonics, photonic)
Time-restricted searching (i.e. by date) Proximity searching (for words NEAR each other)
Public company financial information and news
Image, audio and MP3 search for finding photos, pictures, videos and sounds
Real Names support to take you directly to a company's Web site
Read more about how to use Altavista N.B. Many of these features available only at Altavista Advanced

Northern Light

Main Features Search Syntax
Foreign language search Boolean
Time-restricted searching (e.g. in last 3,6,12 months, etc) "Search Engine Math" (+ and -)
Subject restricted searching (e.g. by industry) Searching by field (use of search term in the title, url, text, company)
Special collection of premium documents (see a list of publications) Wildcards (e.g. psych* for psychiatric, psychiatry,  psychology, psychotic, etc)
Search results organised into folders by topic Graphical interface for power searching
Domain restricted searching (e.g.  by country)
Search current news (see list of news sites searched)
Read more about how to use Northern Light

Honourable mentions

AlltheWeb has one of the LARGEST index, offers search in many European languages and is fast, and will be featuring natural language search.

With smaller indices than Altavista, Google or Northern Light, Metacrawler, Excite and Lycos nevertheless have a couple of distinct offerings worthy of a mention:

  • Excite was one of the first search engines and is still one of the largest. It has local versions (including Excite.co.uk), an excellent News search which searches news articles and newsfeeds.
  • Metacrawler is considered to be the best of the metasearch engines which are accessed from the Web.  It sends your search off to a collection of the major search engines, removes duplicates and ranks them.
  • AskJeeves is a metasearch engine which also employs a unique strategy: your query is matched in a database of similar questions and you are invited to go directly to Web pages which have the answer. At the same time, your query is also submitted to the major search engines.  There is a UK version also (Ask.co.uk).

 

Exercise Number 6: Search Engines Compared

Suggested time for exercise = 10min SHOW HINTS

In this exercise we will examine the merits of using one search engine as opposed to another.
  • Using the special features of the following search engine  Altavista, Google, Northern Light, search for one of the following topics;

    - import/export legislation
    - guidelines for franchising businesses
    - advice for people running small businesses

    Try to find a resource likely to be highly reliable, such as a government resource.

See how the results compare. In each case, save your results page.

In particular, make use of each search engine's special features:

  • Altavista's "related searches" and "related pages" features
  • Google's Page-Ranked Directory Structure
  • Northern Light's Custom Folders and Special Collection

How did they compare?  Which one found the most relevant result and did it appear in the top few results?  Which features did you find to be the most useful?Next section